The Role of Transparency in CRO-Sponsor Partnerships: Enabling Better Collaboration Models

The Value of Collaboration

As pharma increasing relies on CRO outsourcing in clinical research, relationships are becoming more strategic. Successful collaborations between sponsors and CROs require skills in communication and relationship management to create a shared vision of partnering and trust. One of the critical components of a successful partnership is transparency, from both a data and business process perspective. This mindset may be lacking in sponsor/CRO relationships, which can limit the potential to complete projects better, faster and more efficiently. The challenge increases significantly when a sponsor works with several CROs. Against this backdrop, many sponsors seek to achieve strategic and transformational change, while many such initiatives currently achieve only small, incremental improvements. This webinar will address common collaboration obstacles from both the CRO perspective and the sponsor perspective with a focus on increasing the value of strategic partnerships. Panelists will share their views on how transparency in data and business process can be leveraged to increase the quality of the relationship—and ultimately, the success of the study.


Cindy Henderson
Cindy oversees Clinical Operations as well as Business Development, Proposals & Contracts and Marketing functions at Veristat. With over 20 years of experience, Cindy concentrates on providing innovative functional and operational support to Veristat's diverse, sponsor-based clinical studies. Cindy's key areas of operational expertise include the ability to lend deep insight into the sequence of events clinical studies take as they advance toward the goal of product regulatory submission, the ability to collaborate with sponsor companies in the design of medical product and drug development plans, the ability to effectively manage and assess client needs, and the ability to strategically outline the required resources for clinical programs. Prior to joining Veristat in 2007, Cindy served as the Senior Manager of Training, Innovations and Processes at Averion International Corporation where she led various initiatives to create and improve standard operating procedures, while implementing new technologies for data management. While at PAREXEL International Corporation as the Associate Director of Data Management, Cindy managed several international clinical trials and software development, validation, and implementation efforts.
Executive Vice President, Strategic Development
Barry is a clinical trial and operations management expert. His experiences as an Oncology nurse, clinical trial coordinator and his senior management roles at Novartis, Roche, Merck, and AstraZeneca provides him with a well-rounded set of skills and experiences in the clinical trial space. His passion is transforming study management and trial execution processes through the creation of optimized business processes, which are supported by facilitating systems, which allow sponsor and investigator teams to meet their patient and clinical program goals faster and more efficiently.
Director of Client Engagement
Barry Milton
Veronica Ludensky
Veronica Ludensky is an accomplished pharmaceutical outsourcing professional with an MBA from Babson and over ten years of experience in global clinical research, at both a CRO and in pharma. Her current area of responsibility includes various oncology and vaccine compounds, in addition to the adoption and impact of new technologies in clinical trials and drug development process. Previously, Veronica worked at PAREXEL International and Perceptive Informatics, both in Massachusetts area and Berlin, Germany.
Senior Manager, Clinical Outsourcing Management
Takeda Pharmaceuticals

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