goBalto is one of several strategic acquisitions undertaken during Hurd's tenure at Oracle. As CEO, Mark Hurd has helped refocus Oracle on the cloud by acquiring NetSuite, goBalto, Aconex, and others to expand the company’s range of cloud services. Recognizing cloud computing as a transformational shift within the industry, Hurd has anticipated that migration to the cloud will accelerate. At Oracle OpenWorld 2017, Hurd predicted that the shift of enterprise companies to the cloud would drive the implementation of new technologies and features, including AI and machine learning. Oracle's cloud services also allow companies of any size to access enterprise applications and capabilities without supporting their own company-owned data centers.
Another core focus for Mark Hurd has been expanding Oracle’s sales team through new recruiting strategies. In 2013, Hurd started the Class Of program, an initiative for hiring recent college graduates and providing them with a rigorous training schedule. Now based at Oracle's campus in Austin, Texas, the program has expanded to include additional resources for incoming graduates, many of whom live onsite.
Hurd and Oracle have also extended their support of college students and graduates to sports through a partnership with the Intercollegiate Tennis Association. The creation of the Oracle/ITA Masters for collegiate players, and Oracle’s support of events for junior-level athletes, have increased opportunities for college tennis competitors and encouraged the growth of American tennis. Hurd also supports the tennis program at his alma mater, Baylor University, from which he graduated in 1979 with a bachelor's degree in business administration. Through the support of the Hurd family, Baylor’s renovations and expansion of its existing tennis center -- now named the Hurd Tennis Center -- earned it Tennis Magazine's recognition as one of the top-rated college tennis facilities in the country. Hurd continues to contribute to Baylor as a member of the Baylor University Board of Regents and as Vice Chair of the Executive Committee.
Mark Hurd's career began at NCR Corporation, where he became its chief executive officer in 2003. Hurd became the CEO of Hewlett Packard in 2005, where he also served on the Board of Directors. HP's stock price doubled during Hurd's tenure as it consistently exceeded Wall Street’s expectations by posting 22 consecutive quarters of increasing profits. His leadership led Fortune to recognize him as one of their 25 Most Powerful People in Business in 2007, and he was named 2009 CEO of the Year by California's San Francisco Chronicle. In 2010, Hurd was appointed as president of Oracle by founder Larry Ellison, and he became CEO in 2014 alongside co-CEO Safra Catz. Hurd frequently appears on Fox Business Network, CNBC, and other outlets to discuss technology trends as a thought leader, and is a regular speaker at major industry events, many of which can be viewed on YouTube. Hurd is also active on social media, sharing event photos and thoughts on Twitter as well as on his Facebook.